Rafael Basso

Graphic Design | Web Design | Digital Marketing

I have 10 years of experience, I worked in 2 advertising agencies and in the marketing department of a Food Supplements e-commerce.

Double nationality Brazilian/Italian.

Football and rock'n roll lover and i don't refuse an invitation for a beer or a barbecue.

My references are David Carson, Hans Rudolf Giger, Derek Riggs, Hans Donner, Masami Kuramada, Aloísio Magalhães, Alexandre Wollner, Laerte, Andrew Loomis, Stan Lee, Cao Hamburguer, Eduardo Kobra, Os Gemeos and Steve Jobs.



Graphic Designer

SaúdeJá Suplementos Alimentares - Ribeirão Pires - Brazil
(Healthy Supplements E-commerce)

Worked developing the visual communication of an e-commerce developed in magento, I also created landing pages for SEM, responsive sites with SEO and email marketing with the anti-spam rules.

In the magento I created and edited the CMS of the internal pages and the static blocks of the site, exported the client database previously registered in the site, so that they receive the email marketing, I monitor the results of websites and email marketing through Google Analytics and Google Content Tools.

I also created communication for the most diverse types of media, such as logos for seasonal campaigns, pamphlets and packaging for the company's own brands, with all the rules that the Brazilian Government requires.

April 2013 - July 2018

Owner Partner

Kartal Comumicação - Santo André - Brazil
(Advertisement Agency)

I started my own company with my partner Cesar Voltolim, we developed a lot of web and visual communication projects.

I was responsible for the design department, developing all the layouts for our clients.

Open a company was a very special experience because I learned how to administrate a company with all the responsibilities with the government, the clients, another partners companies, with myself and how to sell my job for another person.

August 2011 - April 2013

Graphic Designer

Idealfarma - São Paulo - Brazil
(Pharmaceutical Industry)

Responsible for the marketing department, I developed all the visual communication for the company's products and I helped to organize the fairs that the company participate (CONSULFARMA and EXPOFARMA).

I created some technical catalogues for pharmaceutical industries, vectorizing graphics, diagraming the texts and applying the Brazilian Government rules./p>

I also developed a lot of websites and email marketing for the products with the anti-spam rules.

December 2010 - August 2011

Graphic Designer

C2 Comunicação - Santo André - Brazil
(Advertisement Agency)

My first job in the design area, I developed visual communication for fairs, mostly fairs for truckers, like the Feira do caminhoneiro, FENATRAN, CONFENAR, the Ford VIP's room for the Formula Truck, the Ford EcoSport's release event in 2010, and fairs for wholesalers and distributors from ABAD and ADERJ.

I created the Tenda Atacado's (Big Brazilian supermarket) email marketing daily, I also developed all the communication for Tenda Atacado's website, as well as the perfumery Maira Perfumes.

July 2008 - April 2010


Graphic Design | Motion Graphics

Panamerican School of Arts and Design - São Paulo - Brazil

During the first two years, we learn all the concepts of the graphic design and their applications and Adobe's software.

In the last year, we learn animation and Motion Graphics.

I won the Honorable Mention in the project Criatividade Panamericana.

February 2010 - December 2012

Digital Media

Methodist University of São Paulo - São Bernardo do Campo - Brazil

In this course we learn about the art's history, paint, draw, adobe's software, sound mixer, animation, 3d, edit and produce video, HTML, PHP, ActionScript.

It was a very embracing course, and I choose the graphic and web design area.

I won the prize (Destaque Award) for the best project of the course in 2009.

February 2007 - December 2009

Extra courses

Mobile Interface Design

Quaddro Treinamentos - São Paulo - Brazil

In this course, I learned design thinking concepts and I developed the prototype of an app using the software: Sketch, InVision and Marvel.

January 2018

Artistic Draw

Quanta Arts Academy - São Paulo - Brazil

Draw concepts: Human body, animals, perspective and colourize

July 2014 - July 2015

HTML 5 and CSS 3

Senac - Santo André - Brazil

HTML 5 and CSS 3 concepts

April 2014 - July 2014

Web Design

Impacta - São Paulo - Brazil

Programming logic, XHTML, CSS, ActionScript 3.0, Dreamweaver and Flash

June 2010 - November 2010



Arya School - Dublin - Ireland

English course Upper Intermediate level

Starts in September 2018


Richard Rugh Fisk Foundation - Santo André - Brazil

English course Advanced level

February 2002 - December 2009


Richard Rugh Fisk Foundation - Santo André - Brazil

Spanish course Basic level

February 2011 - June 2011


95 %

Email Marketing


90 %



90 %



90 %


Corel Draw

80 %

Corel Draw

80 %


80 %


80 %



65 %


Social Media

65 %

Social Media


50 %



50 %



50 %



50 %


after efects

30 %

After Effects


30 %



March 2010
Criatividade Panamericana

Honorable Mention in the project.

December 2009
Destaque Award

I won the prize "Destaque Award" for the best project of the Digital Media course.

February 2016
Por um futebol mais bonito

This project was posted in 2 design blogs Designers Brasileiros and Caffe Designer (Click in download in the edition number 10) and in a blog that talks about "males subjects" Testosterona.
All the blogs interview me (content in Portuguese).



49, Reuben Avenue, Rialto, Dublin 8, Dublin, Ireland


+352 83 069 6009